In the press
"A Fitbit for your brain to
combat chronic stress."
TechCrunch
"The more you talk to a therapist,
the more they understand you.
The same goes for AWEAR itself."
USA Today
"AWEAR: Whoop
For Your Brain
."
The Pitch
From our channel

From an idea to Times Square.

We took AWEAR from a research bench to a billboard in the heart of New York City, a milestone in our mission to bring brain sensing into everyday life.

Watch on YouTube →
News & press

What's new.

The latest news, product updates, research, and stories from the team building AWEAR.

AWEAR Featured in Times Square
Jul 5, 2026

AWEAR Featured in Times Square

AWEAR lit up a billboard in the heart of Times Square, one of the world's most iconic landmarks, recognizing our mission to...

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USA Today
Jun 17, 2026 · Press

Stress-reducing device AWEAR gives you a calm score. Would you try?

USA Today spotlights AWEAR, the research-grade ear-EEG wearable that reads your brain in real time and turns it into a live calm score to help you manage stress.

Read on USA Today →
AWEAR Labs: Continuous Real-World EEG Data for Research & Neurotech
Jun 10, 2026 · awear-labs

AWEAR Labs: Continuous Real-World EEG Data for Research & Neurotech

AWEAR Labs is a research and developer platform for continuous, real-world EEG data collection. Built around AWEAR's ear-EEG wearable with REST API...

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AWEAR Featured in TechCrunch’s Top Health & Wellness Startups
Dec 28, 2025

AWEAR Featured in TechCrunch’s Top Health & Wellness Startups

AWEAR has been featured in TechCrunch’s roundup of the top health and wellness startups from the 2025 Disrupt Startup Battlefield

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TechCrunch Highlights AWEAR as a “Fitbit for Your Brain”
Dec 5, 2025

TechCrunch Highlights AWEAR as a “Fitbit for Your Brain”

AWEAR was featured in TechCrunch, highlighting our brain-based wearable technology and how we’re building new tools to support everyday emotional awareness and...

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AWEAR Wins Best Stage Pitch for Health at TechCrunch Disrupt 2025
Nov 7, 2025

AWEAR Wins Best Stage Pitch for Health at TechCrunch Disrupt 2025

AWEAR was recognized at TechCrunch Disrupt 2025, where we won the Best Health Category Showcase Stage Pitch as part of the Startup...

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AWEAR Selected for TechCrunch Startup Battlefield 200
Aug 27, 2025

AWEAR Selected for TechCrunch Startup Battlefield 200

We’re excited to share that AWEAR has been selected for TechCrunch’s 2025 Startup Battlefield 200, a curated list of the most promising...

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Emotional AWEARness quiz
Jan 29, 2025

Emotional AWEARness quiz

Most people think they’re emotionally aware when they’re not. Actually, research suggests that 36% of people struggle to even recognize their emotions.We...

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Stress and the Brain: Identifying, Managing, and Protecting Your Mental Health
Nov 12, 2024

Stress and the Brain: Identifying, Managing, and Protecting Your Mental Health

Learning to identify early signs of stress and understanding the physical toll of chronic stress are essential for effective stress management.

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10 Ways to Regulate Your Nervous System in Under 10 Minutes
Sep 13, 2024

10 Ways to Regulate Your Nervous System in Under 10 Minutes

In today’s fast-paced world, managing stress and maintaining a balanced nervous system is crucial for overall well-being. Fortunately, you don’t need hours...

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How Meditation Shapes the Brain: Benefits and EEG Insights.
Aug 25, 2024

How Meditation Shapes the Brain: Benefits and EEG Insights.

Meditation is a stillness practice that varies in technique, but those who practice strive to achieve an increased feeling of calmness and...

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Round Two Podcast - Mental wellness and stress management with AWEAR
Aug 22, 2024

Round Two Podcast - Mental wellness and stress management with AWEAR

In the latest episode of the Round Two Podcast, our co-founders, Antonio Forenza and Alejandra Guillén, share the vision behind AWEAR and...

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Brain fog challenges my performance. Stress management and lifestyle are key
Aug 7, 2024

Brain fog challenges my performance. Stress management and lifestyle are key

Have you ever encountered difficulties in concentration and memory, such as struggling to recall important information or events? Is this impacting your...

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The Role of EEG in Stress Monitoring and Emotional Regulation
Jul 15, 2024

The Role of EEG in Stress Monitoring and Emotional Regulation

Emotional regulation refers to our ability to manage and respond to our emotional experiences in a healthy and adaptive way. It encompasses...

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Neurofeedback in the process of self-regulation
May 28, 2024

Neurofeedback in the process of self-regulation

Neurofeedback is non-medicated, non-invasive, direct training of brain function, by which the brain learns to function more efficiently.  Think of it as...

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EEG in the monitoring of emotions
May 2, 2024

EEG in the monitoring of emotions

Mental alertness refers to the brain's level of responsiveness and readiness to engage with external stimuli. It's a state where the brain...

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The Study of Awe through EEG
May 2, 2024

The Study of Awe through EEG

Awe is a powerful emotion characterized by a sense of wonder, reverence, and sometimes even fear in response to something grand, beautiful,...

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Real-time EEG · behind the ear

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